identity series
Your story, our lens, built together.
For Brands, Businesses &
Everything In Between
We treat every brand the way we treat every person, with real attention, not a formula. The Identity Series is rooted in co-creation, working alongside restaurants, retail, startups, and established businesses alike, beginning with a deep dive into your story, your history, and what makes you genuinely different, long before we ever pick up a camera.
Every industry has its own rhythm, and every brand has its own identity worth uncovering. Whether it's the energy of a restaurant, the precision of a retail brand, or the ambition of a startup finding its voice, we approach each one the same way we'd approach a portrait, with intention, and with the belief that your identity deserves to be captured exactly as it is: unmistakably yours.
13 orphans
Located in Oakland, CA
13 Orphans is an intimate, Asian-American owned Mahjong den and speakeasy built on community, culture, and connection.
Their mission is to bring people together over the shuffling of tiles and thoughtfully crafted cocktails & mocktails inspired by Traditional Chinese Medicine elements and tea culture.
Hidden in plain sight, 13 orphans offer an intimate atmosphere, warm hospitality, and a place to unwind, connect, and play.
Harris’ restaurant
The San Francisco Steakhouse
In 1984, Ann Lee Harris, opened Harris’ Restaurant in partnership with Executive Chef Goetz Boje and General Manager Joey Buhagiar. Harris’ would soon become The San Francisco Steakhouse. Her vision was to create an atmosphere of traditional elegance and charm for San Franciscans and visitors alike to experience a time gone by. Renovating what was once Grison’s Steakhouse at 2100 Van Ness at the corner of Pacific Avenue, she created a lush atmosphere with dark wood, high ceilings with brass chandeliers and large leather booths.
Under the mentorship of Goetz Boje, Chef Michael Buhagiar worked his way up from a morning cook to Sous Chef and Head Chef in 1991. In 2003 after Mrs. Harris passed away Chef Michael Buhagiar became part owner and in 2018 he became the sole owner of Harris’ Restaurant. Today you can find Chef Michael Buhagiar, his two sons and daughter in-law at the helm of this historical establishment. This family team are responsible for keeping the original vision of Mrs. Harris and Goetz Boje alive; providing the Bay Area with the best dry-aged steaks in an atmosphere of traditional elegance and charm. Exceptional steak and gracious service will forever be in style.
Aware coffee
Located in Las Vegas, NV
Some spaces don't ask to be noticed, they earn it. Tucked into Centennial Hills with no loud signage, Aware Coffee was built on a simple belief: that quality speaks louder than spectacle. Founded by Richie Liu in 2018, every detail was chosen with intention, organic espresso, scratch-made syrups, fresh fruit purees, nothing artificial, nothing shortcut.
That philosophy carried the brand from Centennial Hills to Southwest Las Vegas and Henderson, each space holding onto the same restraint that started it all. This is what identity means to us: not a logo, but a belief carried through every detail, until it's unmistakably theirs.
heisei-ko
Heisei Ko is a Bay Area-based avant-garde fashion label that merges contemporary style with traditional Japanese influences. Founded by designer Ambrose,
the brand blends cultural storytelling with Japan’s artistic heritage and the creative energy of the local community. Through unique, expressive garments and collaborations with local spaces like San Francisco's Decentered Arts, Heisei Ko creates clothing that bridges independent fashion, community, and fine art.
The collection featured below is from Ambroses’ 2026 “LIE x LIE” collection.
Let's Build Your Identity
Every brand has a story worth telling. Tell us a bit about yours, your business, your history, what makes you different, and let's start the conversation.